Huseyin Emanet
Huseyin Emanet
Rebuilding Ballpark’s brand and website for modern research teams
From an outdated marketing site with almost no inbound leads to a conversion focused, AI first experience trusted by leading brands.
Web Design, Brand Design
2024 - 2025
Homepage hero — explaining what Ballpark does in a single sentence.
When I joined Ballpark as Lead Brand and Web Designer, the product was strong but the website wasn’t. It felt outdated, didn’t explain the product clearly and generated only a few inbound emails per year. I was brought in to rebuild the brand and web experience so it actually matched the quality of the product and supported an AI-first, enterprise story.
Before
Outdated marketing site that felt untrustworthy and didn’t reflect the strength of the product
Unclear story about what Ballpark does, who it’s for and how it fits into teams’ workflows
Almost no social proof or scalable landing page system, resulting in very few inbound leads
After
A modern, cohesive brand and website that feels trustworthy and aligned with the product UI
Clear messaging by teams and roles, plus Solutions pages and interactive Framer demos that show how the product actually works
The website now acts as a real growth channel, with reusable Framer components, more inbound demo requests and larger customers like Shopify, Webflow and Sky seeing Ballpark as an enterprise-ready tool
My role & approach
Lead brand & web designer for Ballpark’s marketing experience
Defined the visual direction and built the site in Framer
Designed interactive feature demos (Card sorting, etc.) to explain the product
Impact
Turned Ballpark from a hard-to-trust site into a brand modern teams are excited to adopt
Website became a real growth channel with more inbound demos
Helped the team ship new pages and campaigns much faster with reusable Framer components
Let’s create something meaningful together.
I usually reply within a day — always happy to discuss new ideas or projects.
